Cannes Lions
GRAVIZ, Stockholm / GUARDIAN GLASS / 2017
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Description
Glass displays are used to protect precious artifacts from damage or distress, whilst presenting them in their best light. However, sometimes it can also act as an unfortunate obstruction to the view.
Guardian Clarity™ is an advanced anti-reflective glass developed for displays in museums and exhibitions. Wherever unwanted glare, reflections or reduced lighting levels prevent visitors from having a clear view of the displayed objects, Guardian Clarity is a premium alternative to standard display glass. The ad campaign ran in European magazines and journals directed towards museum curators/directors and exhibition designers and scenographers.
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