Cannes Lions

MEDICAL ORGANISATION

BLINK, Vienna / THE HOSPITAL DOCTORS OF AUSTRIA / 2009

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The Austrian public has a prejudice against hospital doctors. They are assumed to be infallible. They are broadly considered to be privileged and disconnected. 'Demi-gods in white'.Goal of the campaign: Change the public view of hospital doctors. They should be recognised as individuals, who quietly perform extraordinarily under constantly stressful circumstances.

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