Research indicated that the two keys to reaching this audience were mobility and creating a sense of trust. The initial concept was one mobile marketing vehicle that would tour the nation during the enrollment period. That solved the first challenge but not the second. With one vehicle, there would be no time to create word-of-mouth in a given market. We determined that a fleet of mobile units was more effective to both penetrate and maintain a long-term presence. The final result was 37 campaign-branded vans/program ambassador teams strategically positioned in 32 cities across the U.S. for a six month period.

Breadth:- NCOA conducted over 3,700 events in 32 markets throughout the U.S.Results: - Assisted more than 185,000 seniors with making an educated decision about the program- 92% said the event helped them understand their options- 78% said they were ready to enroll the day of the event or at some time in the future- 93% said they would recommend attending our events to family and friends- 83% rated our event as “very helpful”