The idea was to raise the people’s attention for Aspirin Direkt right before they start shopping. Therefore, we decided to tell the message in conjunction with an item that is part of every shopping tour – the shopping cart. The plastic chip that Europeans often use instead of the one Euro coin deposit for shopping carts, was redesigned to look like an Aspirin, and handed out in shopping malls.To drive the message home, a custom made ambient advertising on the coin deposit showed every customer how Aspirin works: directly, promptly, effectively.

This promotion is a simple way to bring back Aspirin into people’s minds, every time they go shopping. The shopping carts raised a lot of attention around the customers in the shopping malls.