Cannes Lions
ASSEMBLY FILMS, New York City, Ny / MEDIFAST / 2013
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To dramatize the effectiveness of the Medifast weight loss plan, we filmed overweight people having imaginary conversations with their skinnier selves. The participants then went on the program for 9 months and all lost weight. We returned to the same locations to shoot the thinner people responding to and interacting with their heavier selves.
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