We created a character: “Humbertico Puerta-Puerta“, a typical salesman, educated in the 80`s sales techniques. Trying to save his business, he´s received a container-load of cheap computers and other technology from China, but it´s all obsolete-bulky towers, CRT monitors and floppy disks. With no other option, he tries to sell them, chasing media exposure, always crashing with a standard-bearer of the brand.

In television, he was to deceive the viewers, but the hosts stepping in showcasing the benefits of HP All-In-One.

Humbertico was invited to the radio shows, he tried to sell old-fashion computers, but the

journalists corrected him, speaking about HP All-In-One evolution.

Using: “E-marketing For Dummies” launched his campaign on Google’s content networks. But even there finds the presence of HP Technology

Humbertico explored the POS. He focused on technology stores (the most difficult

sales place for HP), but still runs into All-In-One experts, showing HP advantages.

Combining all our efforts in TV, Radio and Digital, our character established contact with more than 1.8 million people between the ages of 18 to 39 Upper-Middle socioeconomic in just one month.

We achieved a sales increase of 58% between June and July 2012, Far exceeding the previously stated goal. This index is the highest achieved in two years of All-In-One PC on the market.