The idea was to create a connection between our product and our target audience in a meaningful way that will create awareness and help the Center to increase its donations.

For this, we manufactured a sea turtle doll based on a true story about a sea turtle named Potsker that was saved by the Israeli Sea Turtle Rescue Center.

To introduce Potsker to the world, instead of just selling them in the selling points of the Israel Nature and Parks Authority, we came with a fun idea for the all family in which kids had to save Potsker from a vent-machine full of garbage.

After they caught a doll, they could learn about what happened to it in a little etiquette it had with its real story.

We manufactured a sea turtle doll based on a true story about a sea turtle named Potsker that was saved by the Israeli Sea Turtle Rescue Center.

To introduce Potsker to the world, we placed a vent-machine for a full day in the Tel Aviv Port, in a kids game zone. We filled the machine with the dolls and trash that we found in the sea and invited childrens and their parents to save Potsker.

There was a fee for each game and all the money went to donations for the Center.

The activity gained hundreds of shares, we appeared on the main radio station, all the dolls were sold from the selling points and we managed to fund raised tens of thousands of NIS.

And the most important: we create a significant awareness of the sea turtles situation in our country and educate childrens on the importance of keeping the sea clean and no litter.