Zain wanted to shed some light on internet pedophilia. And since we couldn't legally run ads with the mugshots of child abusers, we decided to illustrate the pedophiles' real faces with the smiley faces/emojis that they use to lure kids in every day.

Created using the open-source platform Emoji Ink (emoji.ink), each face was designed using nothing but emojis.

The art direction creates a powerful parallel between the colorful, playfulness of emojis and the somber issue that is online child abuse. Using the Emoji Ink open-source playform (emoji.ink), we managed to do a super complex task: to recreate criminals' mugshots and be loyal to the real images. The piece plays with elements from the digital world to expose criminals and put forward a strong message about a serious issue.