Cannes Lions
HS AD, Seoul / LG / 2013
Overview
Entries
Credits
Description
A girl sits on a large board, which is actually a smart phone, Optimus G, and begins her journey through the fantastic world of G. She comes across many bizarre things and sceneries, soon realizing how much more she can do with G. As her adventure comes to an end, she meets the ruler ,who is no other than herself.
Execution
Our goal was to create an extraordinary commercial, both in terms of length and visualization.But as most TV commercials in Korea are 15" spots, budgets were given accordingly.
To make 2 minutes long commercial out of 15" budget and scedule, our choice was CG animation.Total budget of production was approximately 146,000 USD.
89,000 USD were paid to SAM for directing, planning and designing.
44,500 USD were paid to LOCUS for 2D/3D works.
The whole film was made by 2D/3D CGI, with an exception of one scene,
which was made by miniature sets and paper doll.
Similar Campaigns
12 items