The film tells the story of Um Ali, a mysterious old lady who walks through the streets of Saudi Arabia while continuously browsing and texting. Soon after she was first seen, people started to pay attention to her – for the Kingdom – very unusual behavior. Just like Um Ali kept on walking, her Followers kept on coming. And so, Um Ali became the talk of the town and a sensation. On social media, people were even discussing possible motivations behind her non-stop walk. What’s her story? Why is she doing this? Is it for exercise? Or a movement? Nobody knows!

Then, we revealed that the reason behind Um Ali’s behavior is STC’s vast network power. The fact that she continued to have coverage as she was walking distracted her from her whereabouts, causing her to cross city and even country borders without ever taking her eyes of her phone.

We wanted to give Um Ali a realistic approach. And since the whole film revolves around the fame of Um Ali, we thought of using actual influencers to star in the film and help us popularize Um Ali. Due to the influencers’ massive fan base, our film spread in no time and became the talk of the town.