Top of the Shops is a fully new and unique shopping experience online. The unusual design masks the eCommerce character of the site. Visitors have the feeling of kicking back to watch television on their sofa at home and can zap through various channels – many of which are quite bizarre. The original presentation of products, the visual effects and an array of surprises as well as the sales-oriented user guidance serve the purpose of leading visitors to an online purchase. Despite the site’s high entertainment value, Users can get informed about and buy products with only a few clicks.