Cannes Lions
Y&R SOUTH AFRICA, Cape Town / LAND ROVER / 2014
Overview
Entries
Credits
Execution
A pop-up that mimicked the meeting reminders they receive daily. The twist – instead of getting them to another boring meeting, our message offered them a chance to escape the mundanity of their daily routines by booking a test drive in a Land Rover.
Outcome
The campaign received 258 797 impressions and an average engagement number of 210 919, proving that the brand really could inspire consumers to go above and beyond.
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