Globally, Lexus is a leading luxury car manufacturer. However, in Australia, over its 25 year existence it has struggled to gain double-digit market share. There have been a number of barriers to the brand’s growth, but one in particular has a lasting impact - Australians’ innate association of luxury cars with European heritage. Put simply, for many Australians, if it isn’t German, Italian or British it simply isn’t a luxury car.

The all-new Lexus RC F, a 5.0L V8 performance coupe, is the purest embodiment of the Lexus F division performance philosophy.