Cannes Lions

MEGA CITY

AMVBBDO, London / MARS / 2017

Film
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Overview

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Credits

OVERVIEW

Description

Mega City tells the fable of a boy and his faithful little dog busking in a harsh, unforgiving and natureless city. The boy seems to be saving for a fancy, shiny new bike. But he is not as materialistic as he seems. He has a purer heart and longs to let his companion experience nature for the first time.

The action finds us in a dystopian English place where nature has been crowded out: Modern architecture piled like jenga blocks upon Victorian and Edwardian structures, blocking out everything but the smog and rain that envelops it - a graphic novel vision of England we seldom see. While nature is a mythical, stylised vision of the gentle English countryside.

Execution

Mega city tells the fable of a boy toiling to save for what we believe is a materialistic object. But he has a purer heart that evokes a childlike sense of longing for simplicity and regret of our natureless city lives. Full CG animation was used to build environments and characters from scratch and conjure a metaphorical world that heightens these emotions. Although the world and characters are stylized and graphic novel-like, we wanted to achieve a level of realism and quality. Mega city is a place where nature is crowded out: Modern architecture piled like jenga blocks upon Edwardian structures, blocking out everything but the smog and rain. While nature is a romanticized mythical vision of the gentle countryside. The organic textures and movement in nature are completely in CG- every grass blade & detail had to be created, textured, lit and simulated. Hence the most challenging to animate.

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