"I'll be back!" And indeed, the Governator is back and "bigger than ever": the Netflix series "FUBAR" presents us with more Schwarzenegger screen time than ever before in a total of 8 episodes and almost 8 hours.

Netflix briefed us to create attention for Arnold Schwarzenegger's first Netflix series and activate action fans in Austria, Germany, Switzerland and Arnie's community. Of course with the intention to bring Arnold and "FUBAR" where Mr. Universe always ends: in 1st place (of the Netflix charts).

To live up to the motto "More Arnie than ever", we built Arnold Schwarzenegger a monument that truly celebrates the greatest action hero of the 80s and 90s: We built the world's biggest action figure. In Schwarzenegger's home country, we "hung" a real 7 meter high Arnie action figure on a central building façade in Vienna for the launch of his show "FUBAR" – in true 80s toy packaging with a viewing window, all relevant safety instructions and the tune-in, of course.

The installation not only impressed the Viennese, but also Arnie himself: he traveled to Vienna and cycled past his giant alter ego and posted a video on his social channels. The whole Austrian press jumped on the story and was the news of the day.

Furthermore is the Guinness Book of Records currently checking whether we have even set a world record with this massive action figure.

And last but not least: FUBAR was from launch day on on the 1st place in the Netflix charts and stayed in the Top 10 for weeks. Actually it was so successful, that there will be a 2nd season. So: Arnie is back. Again.