1.Reports in print media, on tv and on radio stations around the world have a calculated value of over 11 mio. Swiss Francs and reached over 730 million contacts. Without counting internet newsportals and blogs.

2.30% more visitors on mySwitzerland.com.

3.Overnight stays in june 2006 (during the football world championships) increase by 6.3% 4.22 TV-Stationen incl. BBC come to Switzerland and report.5.Film downloaded over 230'000 times from mySwitzerland.com