To celebrate the launch of Carmelo Anthony's M8 NYC Flight, we wanted to showcase Melo's explosive game in his NYC home as an epic nighttime show on the Hudson River's Pier 54.An audience of over 2,500 were surprised by an unannounced projection show of a three-story-tall dribbling, dunking and walking on water Melo. The 3D images were projected onto mist on the river so the holographic Melo appeared to be playing on top of the river and interacting with the physical environment around him.