Cannes Lions

DOMINATE ANOTHER DAY

WIEDEN+KENNEDY, New York / JORDAN / 2011

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In "The Escape," part two of the "Dominate Another Day" campaign, Dwyane Wade finds himself in a precarious position – captured by his nemesis, the Zen Master (a veiled reference to the Lakers’ coach Phil Jackson), and about to meet his untimely demise. Unfortunately for him, it'll take more than a death ray to finish off our hero. Wade uses his unique combination of athleticism, cunning, and resourcefulness to escape the hazards of the Zen Master's lair (which include snakes, ninjas, and, of course, explosives).

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