In the South African townships of Soweto, the sport of rugby is fast growing in popularity, a trend which is driven mainly by Soweto Rugby Club.

We created this commercial to raise awareness of the Soweto Rugby Club and to garner support from the public as well as from potential corporate sponsors. The commercial features a teenage boy practicing his kicking with a football. At first, we think he's struggling to get the ball into the net, but towards the end we realise that he's kicking the ball over the posts on purpose (as is done in rugby).