Firstly, we made special-cut character trailers and launched them via subway-signs-turned-peephole-cinemas, attracting audiences to peek into the different truths of the characters in the film.

And 7 days before the premiere, we launched "The Whole Truth immersive peephole cinema" the immersive multi-sensorial cinematic experience. Behind the hole on the wall was the 4D automatic system; visual projections synchronize with motions around the walls, which are augmented with 4D effects; Sight, Scent, Sound and Touch (shake).