The National Alzheimer Liga created Memorepair.be. A dedicated platform to bring your inaccessible memories to life. By digitizing your old content, a percentage of what you pay (30%) goes to those with Alzheimer’s who can’t recall their memories… So that one day, we can repair their memories, too.

We all have memories trapped on old VHS tapes, 8mm films, negatives... Unfortunately, we often no longer have the technology to enjoy them. They are now inaccessible. But unlike patients with Alzheimer’s who can’t recall their memories, we can bring our owns back to life. All we have to do, is digitize them.

That’s why the Nationale Alzheimer Liga created Memorepair.be. A dedicated platform to bring your inaccessible memories to life. By digitizing your old content, a percentage of what you pay (30%) goes to the support for those with Alzheimer’s who can’t recall their memories… So that one day, we can repair their memories, too.

We made the idea of losing your memories a lot more tangible by focusing on the ‘memories’ that the target audience has already ‘lost’.

By triggering the audience to focus on their own memories, we achieved the following results in the first week alone:

- Free media coverage worth €127.000.

- 340.000 views on the video explaining the concept.

- More than 4 000 website visits,

- 900 memorepair orders.

Regardless of these initial results, we are happy to report that memorepair.be isn’t a one-off. It’s a permanent new tool for the National Alzheimer Liga to collect funds and inform people.