Cannes Lions
FURLINED, Los Angeles / ABINBEV / 2021
Overview
Entries
Credits
Execution
Our production for this three film campaign took place over 7 days at the height of Covid with our crews adhering to safety guidelines on a large and complex project. Multiple art teams constructed three stages and created handmade costumes. Numerous actors performed in close contact with practical water effects under the guidance of SAG representatives. The majority of key roles were crewed by women, who were under the direction of the first woman to ever direct a campaign for the brand. In addition, this was the first commercial production in her successful career of film and television work.
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