An exclusive partnership with Orange.fr: a 100% digital multiformat and multidevice campaign.

People were driven to content through many levers: - skins - banners- mobile- editorial A dedicated area on the orange.fr website for our editorial content channel.

Very high levels of engagement: 3 out of 4 men were exposed (users, with peaks to 79% on Men 25-49 year olds)A time beyond expectations: more than 4 minutes per visitor / visit (average vs. Benchmark of...)351,000 videos viewed on the dedicated mini-site (114% of target)Over 548m contacts delivered2m mobile impressions