‘Perfect black creates the perfect color’ is the key claim of LG OLED TV.

To let people easily and interestingly understand what the ‘perfect black’ enhances, we came up with an idea of Men in Black!

We cast a group of ‘Men in Black (men who are wearing the black outfit)’ to make them represent the OLED TV’s perfect black, and

make them build up a wall by themselves behind several different color objects in a public places to give people a little warm hearted smiling at the same time.

Men fully dressed in black from head to toe get a lot of attention everywhere they go! Don’t underestimate the power of black for a true color experience.