Cannes Lions

MENNEN SPEED STICK

Y&R PARIS, Paris / COLGATE-PALMOLIVE / 2011

Overview

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Overview

Description

Skateboarders skate in empty pools. But in this film, we witness a guy skateboarding in a pool full of water. How does he pull it off? He's wearing Mennen Speed Stick Waterproof protection, which keeps him dry and protected no matter where he dares to go. The film ends on the tagline: "Water Is No Longer An Obstacle."

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