With well over 2.2m cases a year, prostate cancer is the leading form of cancer affecting men in the US.When detected at an early stage, the cancer is 90% curable through surgery or radiation. If untreated, prostate cancer cells can spread to other parts of the body, producing secondary tumours.

With very few to no symptoms in the early stages, hundreds of thousands of cases go undetected throughout the country. When finally diagnosed, it is often too late, which is why regular testing is imperative amongst those 40+.

Our solution to the problem: Branko, the Prostate Czech. When it came to design, we had the tough task of creating a look/feel that brought Branko to life. While the campaign was meant to be comedic, it was also important to maintain Branko’s no-nonsense, stern demeanour.

The Prostate Czech colour pallet combined the colours of the Czech flag, with the colours of the Prostate Cancer Foundation. The typefaces used throughout the campaign had to maintain an Eastern European feel, but still remain legible to an English-speaking audience.

From the Wall Street Journal, to major medical magazines, Branko was a hit. In its first month alone, Branko helped increase traffic to the Prostate Cancer Foundation website by over 40%.