Spikes Asia

The Hold

J. WALTER THOMPSON, Sydney / PARKINSON'S NSW / 2017

Awards:

2 Bronze Spikes Asia
1 Shortlisted Spikes Asia
Film
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Overview

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Description

The simplest work is more often the most powerful. This film is brutal in its simplicity. It focuses in on a father and

his daughter sitting in a living room with their hands clasped together. The hands are collectively shaking, but we

can’t tell who’s is causing the shaking, because of the hold they’re in. Through the storytelling, the viewer is drawn

into believing it’s the daughter’s hands. Then there’s a twist the viewer didn’t see coming – they pull their hands

away from each other and it’s revealed it’s in fact the daughter’s who’s hands are shaking uncontrollably – she is

the one suffering from Parkinson’s. We confirm what the viewer has just seen with a line ‘Parkinson’s devastates

young lives, too.’ Then we reveal the shocking fact that 3 Australians under 40 are diagnosed every day, and

prompt the viewer to take action by joining #uniteforparkinsons or donating.

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