Cannes Lions
LEO BURNETT BRASIL, Sao Paulo / ABRIL PUBLISHING / 2006
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The film starts with the scene of an empty road. In the background we can hear the sound of a car engine unsuccessfully trying to start on the ignition. After a few seconds, the car shoots across the scene at great speed, and then a man walks into view, relaxing his body and clapping his hands as if he had just pushed something extremely heavy.
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