The Ultimate Summer Job was born.Jason and Adam, our two consumer brand ambassadors, literally had the ultimate summer job: travelling across the country to engage consumers and encourage trial of GFPG with product samples and mobile shave stations. They stopped at major sporting events, music festivals and exclusive parties. They also received VIP experiences at events such as ESPN’s ESPY awards and the Brickyard 400. And on top of this, they received $25,000 each.

GFPG, the most successful razor launch in Gillette’s history, became the number one razor in the category two weeks after the launch. We exceeded our goal of 50% awareness, reaching 56% awareness by the end of May – one week prior to wide retail distribution and mass advertising. Awareness of GFPG continued to grow: 66% through June and 72% through July.With the Ultimate Summer Job, our results increased: • Generated more than 371 million impressions.• Generated more than 2 million impressions through foot traffic.• Conducted 257 consumer shaves at 10 Shave Stations.

• Distributed 4,550 Gillette Fusion ProGlide Razors.