Menta is a convenience store chain spread throughout Israel.

The brief was to show the wide variety of products sold in the stores, and communicate the fact that with Menta you can find almost every product on the road, and pick those up as you drive by.

We were asked to create short and sharp radio ads, which can communicate almost every product sold in the stores. The objective was to save media time, create a nationwide campaign that will run all year long, and will also be able to serve as short radio programme sponsorship messages.