We all know that with every Google search, we receive customized ads related to the search. So we used this feature in order to promote Menta emphasizing the variety of products and services that Menta offers, with a little twist.

Whoever searched for paintball, received a menta ad, offering washing powder. If you searched for real estate for example, Google offered you camping equipment instead. If you searched for anything related to fishing, menta offered you a tuna sandwich. Searching for Paris…? Voila! An ad offering French croissants so you can feel closer to Paris. Overall we used hundreds of different search words.

After clicking on the Google ad, users landed in a designated minisite that included coupons to selected products. More than 200,000 users visited the minisite and thousands of coupons were downloaded.