The ad features a main character in their work environment, who is talking very bluntly about a colleague who has cancer. And how the colleague is letting the cancer get in the way of meeting deadlines, work time, etc. We reveal at the end that they are in fact talking about a colleague not with cancer, but with a mental illness.

Getting them to think about their behaviour in the context of another disease showcases the stigma surrounding mental illness. If it's not appropriate to behave this way with someone who is suffering from cancer, why is is appropriate with someone suffering from mental illness, another disease?