Cannes Lions
BBH, London / PERFETTI VAN MELLE / 2012
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Description
In this film we see our hero switching sides in a battle depending on which side looks most likely to win. Finally we see him miles away from the action. He’s now looking at a pack of gum and is equally unsure about which of the two flavours he wants to choose. As he does this we hear a voiceover say “New Mentos UP2U. One pack. Two flavours. You can’t lose.”
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