Perfetti Van Melle India wanted another strikingly unique print and poster campaign to highlight Mentos Sour Marbels' 'sour' proposition.

After a lot of iterations, we zeroed in on one illustration style. To make it cutting-edge we decided to turn that illustration into clay sculpture.

The press and poster campaigns were successful as more and more consumers wanted to try Mentos Sour Marbels. The rise in sales was inevitable.