The video opens with four adorable diaper clad baby-rappers being introduced as they dance and strike a pose- ‘Master B.I.G’ flexes his baby muscles, ‘Lil Wiz’ is busy on her baby computer, ‘GermStoppa’ does a side stand and whips his trademark hat around, and ‘Baby Luv’ brings his hands together to form a heart. Now that the characters of each of the rappers have been established, the song begins- each baby gets the limelight one by one and talks about the Superpower breastmilk has given him/her. Master B.I.G raps about his superpower of strength. Lil Wiz shares with us her superpower of intelligence. GermStoppa raps about the power of immunity, and finally, Baby Luv sings about the superbond created between him and his mother thanks to breastmilk. Rapping and moving with attitude on the dance floor, the babies end the song with the declaration- “We’re breastfed and we know it, we’re superbabies and we show it”, at which point all the babies come together and twist around to reveal their capes! The video closes with the babies appealing to the audience to spread the message and help create more superbabies by sharing the video, now!