Cannes Lions
SPRINGER & JACOBY WERBUNG, Hamburg / MERCEDES BENZ / 2004
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Over and over, a record player needle sticks on the record, interrupting jazzy winter music. Then, unexpectedy, it stays in the groove. Now, there’s a small E-Class sitting on top of the pick-up arm, keeping the arm on the record. This is the way 4MATIC all-wheel drive works.
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