Cannes Lions
SCHOLZ & VOLKMER, Wiesbaden / DAIMLEY CHRYSLER / 2001
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Mercedes-Benz at the North American International Show Detroit 2001.On the occasion of the "North American International Show Auto 2001", a web special has been developed for DaimerChrysler AG presenting the latest exhibition news of Mercedes-Benz with the background of its 100th anniversary. The 100-year-old story of Mercedes-Benz - "Story of Passion" - is the basis of the exhibition concept, as well as the communicative peg of the Website.The heart of the Internet appearance is the chapter "Personalities", i.e. the presentation of those people whose enthusiasm and commitment wrote and keep on writing the story of the trademark of Mercedes-Benz: from the founders of the trademark to the developers and innovators to the racers. The design special of this chapter is a FLASH-animated comparison of the particular people from the past and their respective counterpart in the present. The user thus recognizes with perfect ease who occupied which position in the company, and who continues this task today. It is planned to present the different figures in short films. If you are looking for more information about the 100-year-old history of Mercedes Benz, you will find a link in this chapter to the website "Story of Passion", which has been produced for this special occasion.Apart from the information about the Auto Show and the exhibition stand of Mercedes-Benz, the user can of course also view the virtual presentation of the newest vehicle highlights of Mercedes-Benz. Starting with the AMG version of the new C-Class sports coupe to the new T-Model of the C-Class - this is where you live in words and pictures what will always be the objective of the passion of Mercedes-Benz: the perfect automobile ...
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