Brief:The aim is to increase awareness for the refuse collection vehicles from Mercedes-Benz as well as brand likeability.

SolutionWe designed and programmed a small computer application for the target group to install on their computer at the workplace. Every time the user empties the recycle bin on his or her computer desktop, a small refuse collection vehicle from Mercedes-Benz appears and picks up the "trash". The application could be downloaded from the Mercedes-Benz website and could be sent to friends via a link.

Target group:municipal fleet managers and purchaser