Cannes Lions

MERCEDES ATEGO

RMG: CONNECT, Milan / DAIMLEY CHRYSLER / 2005

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Overview

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Credits

OVERVIEW

Description

Express the highest level of service.We sent a DVD that demonstrates the Atego's features to all those who are in the buying window: easy and convenient to see.A special toll-free number was available so the target could easily set up an appointment with a dealer.Pull-to-action: a director's chair as a gift.A special corner inside the dealership.

Outcome

The campaign kicked off in February 2005. Results are still not available.

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