We created leaflet ads that demonstrate what Blind Spot Assist does for its driver - enable him to see what cannot normally be seen. Braille dots on thick paper show what is typically hidden in the blind spot. The braille characters spell "Attention: Car!", "Attention: Bicycle!", and "Attention: Motorcycle!". The ads were placed in magazines throughout Germany.

The ads certainly got people talking, and interest in the Blind Spot Assist feature increased noticeably on the web and in Mercedes-Benz car dealerships.