Cannes Lions
ALEX SCHMID BSW, Zollikon / DAIMLEY CHRYSLER / 2005
Overview
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Credits
Description
A high quality booklet was sent to the target group underlining the superiority of the product they had just purchased. Filling out the questionnaire was rewarded with a safe driving course, which trains them to handle their new and precious automobile in extreme situations.
Outcome
An average of 71% of the target group filled out the questionnaire.
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12 items