Cannes Lions

MERCEDES-BENZ

Y&R, Sao Paulo / DAIMLEY CHRYSLER / 2005

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Film
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Description

A series of pictures of famous people, some good and some bad. They’re grouped in pairs.The ad shows that the bad guys are HIV negative but the good guys are HIV positive, demonstrating that AIDS doesn’t care whether you’re a good or bad person so everyone must protect themselves.

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12 items

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