Cedy’s World is a virtual world of experiences of Mercedes-Benz for children who are enthusiastic towards automobiles and technology.As a leading and innovative enterprise of the automobile business, Mercedes-Benz, enters in direct dialogue with children between 6 and 12 years. The online-portal www.mercedes-benz.com/kids is the core of an integrated off and online communication concept. Learning and Playing is strong connected with an entertaining content in this consisting edutainment-concept.

The pedagogic target of Cedy’s World is to teach children competencies of technology, to develop their sensibility towards environmental questions and to optimise their knowledge of safety questions. By presenting complicated themes of high-tech and nature in an interactive and child-like way the content is easily to understand.Cedy is the protagonist of the website: She helps children as a virtual friend and is a omnipresent guide through her own world by offering help and advice at any time.Cedy’s World is updated currently and expanded monthly. The attractive full-graphic environment, embedded into amazing flash-animations, makes the site thrilling especially for kids. Sound-effects and small dialogues of the protagonists involve the user directly in the plot.