The medium and the message were totally integrated, increasing the impact of our efforts, since the content of the piece portrayed an off-road trip which, positioned in front of the cars, created the perception among drivers and passengers that they were present within the environment of the message.

Our strategy made the investments cost-effective since there was no media buy and the results were maximized by impacting the target public in various locations in the city where a large number of them would see our communication.