The all new 2008 Mercedes-Benz C-Class seeks to find ‘what drives you?’ through an integrated campaign that draws parallels between the vehicle’s attributes and personality traits. Stunning animated vignettes, interactive images and illustrations all did an incredible job showcasing the elements of the vehicle that were engineered to provide the most exhilarating driving experience. The microsite also came with a unique customized brochure builder that was sent to the user via e-mail. The e-mail contains a mini personality profiler, a printable version of the brochure based on the self-selected features, and direct links to book a test-drive.