We created an exciting film of well known Top Gear driver Perry McCarthy collecting amazon.co.uk packages to fulfill an order as fast as possible inside a gigantic warehouse.This showed the speed and precision of the car in an unusual way.We liased with amazon.co.uk to create a landing page on the site itself which featured the entire film plus extra content such as MERCEDES- themed top ten lists, celebrity user comments and customer recommendations.Then, throughout the site, we ran teaser banners showing clips from the film, titled according to the page on which they ran (‘Meet the new delivery driver’ on the home page, ‘Impressive specifications’ on product detail pages and ‘Ever wonder what happens after you press the confirm button?’ on the thank you page).All banners pushed to our landing page, which in turn linked back to the C63 AMG product page on the MERCEDES-BENZ site.

The Campaign is live as of March 25th, (award entry submitted March 11th).