The brief:Change perceptions of the Smart car and show that although it is small in size, it is big in all other ways. Launch a new model of the Smart car.The Idea:Leverage the car's size to create a truly "BIGGER THAN LIFE" campaign. The shadow of a car appears onscreen.

It is huge and covers the entire screen.

Then the Smart rolls in. It is tiny.The internet campaign emphasises that the Smart car although small in size, is big in other ways.