A famous Viennese sprayer group sprayed life like cars on walls. To create the graffiti, the original shadow of the CL 63 AMG was photographed, the image then being projected onto house walls. The image was used to create extremely realistic shadow graffiti.

The graffiti was sprayed on walls of Mercedes car retailers and pavements nearby, thus attracting a lot of attention among customers who showed particular interest in the CL 63 AMG and passers-by.