Cannes Lions
BBDO, Berlin / DAIMLER / 2019
Overview
Entries
Credits
Background
smart has the smallest turning circle of all cars. So, when you’re overthinking all kinds of things while driving and the paranoia is taking over, the possibility to turn around quickly comes in very, very handy.
Execution
The writing humorously displays the paranoid overthinking in an unseen but relatable way. While it is entertaining to see the paranoia unfold and become more and more superior, it also leads to the inevitable conclusion: the quickest turnarounds can be very useful.
Similar Campaigns
12 items