Cannes Lions

MERCEDES-BENZ HGV

BBDO GERMANY, Stuttgart / DAIMLEY CHRYSLER / 2007

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Overview

Entries

Credits

OVERVIEW

Execution

We designed a deliberately provocative poster and placed it on an advertising trailer. This was parked in front of a number of Volvo and Scania dealerships.

Outcome

Increased awareness and a positive response from dealerships in southern Germany, the area where the campaign ran.

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